Did you Know your Mum was Trendy With her Midwinter Style Craft ?

In the early years,  Midwinter Pottery was not really anything to write home about according to POTTERY HISTORIES. That was of course until the entrance of the style known as STYLECRAFT FASHION. Not for the conservative household, if you grew up with one of these sets at home, your mom/mum/mama definitely was ultra stylish, bucking the traditional trend of all white tableware.

MIDWINTER STYLECRAFT

Stylecraft was introduced in 1953 and was the first of the ‘modern’ Midwinter wares.  It came about as a result of the poor reception the preceding collection had received in Canada. I can’t imagine a fashion show for china, can you?  Roy Midwinter, son of W. R. MidWinter,  was told to take a look at the work of some of the new designs coming out of California. The result was ‘Stylecraft’, a modern shape that differentiated itself in the market, yet was practical and ‘not too different’.  The Stylecraft range continued in production into the early 1960s. Interestingly, according to POTTERY HISTORIES, the Midwinter ware pre Stylecraft are not highly sort after by collectors.